A press fleet demands the highest level of service to safeguard the integrity and ultimately that of the brand values, a poor press review can irreversibly damage a brand.

Press Fleet

A journalist's opinion is extremely valuable in establishing a potential customer's perception of a vehicle.

Therefore, for any manufacturer the press fleet is a vital media relations tool which supports new vehicle launches on two levels.

Firstly the national press launch either in the UK or overseas and then a targeted road test placement with journalists to allow critical analysis of the product.

A press fleet demands the highest level of service to safeguard the integrity of the product and ultimately that of the brand values, a poor press review can irreversibly damage a brand.

Paragon Fleet Solutions have over 20 years experience in providing this support
to vehicle manufacturers and have the largest team of technical staff for any UK
operation.

Manage press fleet of:

· 600 vehicles

· 540 prep jobs per month

· Team of over 40 technicians